Inspired by the greatest player to ever play the game of Basketball, Michael Jordan, Jordan Brand is the home of the Air Jordan, Jordan Basketball, Jordan Lifestyle, Jordan Training, Jordan Golf, Team Jordan, and all Jordan footwear, clothing, gear, and accessories. The Air Jordan line was originally established under Nike Basketball in 1985 with the Peter Moore designed Air Jordan 1 but it wasn't until Tinker Hatfield designed the Air Jordan 3 that the Air Jordan took hold over the Basketball sneaker world. Following several hugely popular Air Jordan sneakers, which include the transcendent Air Jordan 11, Jordan Brand became its own entity in 1997 with the introduction of the Air Jordan 13. Jordan Brand is now a multibillion dollar brand with a worldwide reach that is deeply rooted in culture and across all major sports.
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